About us


Setting the stage for luxury living – we are passionate about providing world-class service

Prima is a boutique real estate advisory that specializes in the sale, rental, and management of prestigious properties in Italy. With over 35 years of combined experience in the industry, the company’s founders, Cameron Avery and Alessandro Ravaioli, have a shared passion for Italian luxury homes and delivering exceptional service and unparalleled expertise to their clients. By providing a personalized and customer-focused service to buyers throughout the world, the objective of Prima is simple: to be the industry leader in delivering five-star client satisfaction.

Whether you’re buying or renting an enchanting Tuscan castle, a charming country home in Umbria, a majestic seafront on the Amalfi Coast, or a luxurious estate on Lake Como, we provide a highly curated selection of the finest real estate in Italy.

We understand that our clients are looking for more than just a property, they desire to have the full immersion of ‘la bella vita.’ Our key to unlocking the magical charm of this beautiful country is our dedicated services and hands-on approach that allows our clients’ imagination the opportunity to relax and roam free.

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